Why Kids Need Us

Kids in East St. Louis are as full of life and potential as your own children.

In many cases, the environment they’re growing up in doesn’t give them a sense that they could have a better future, or that they should even dream of one.

Kids who live in poverty may see no future beyond the struggles they encounter every day. Children need to see that they don’t have to be stuck where they are. They need more caring adults in their lives to focus on them, believe in them, and instill values. We give kids the love, encouragement, and tools they need to discover their value and reach their potential.

We show kids how to win at life.

After-School Program | Academics | Summer Camp | Winning In Life

Championing the Cause

Jackie Joyner-Kersee, Founder & Olympian

Jackie Joyner-Kersee is considered one of the Greatest Athletes of All Time after winning multiple Olympic Gold Medals and setting a World Record in the Heptathlon in 1988. She was born and raised in East St. Louis, and once she achieved world acclaim, returned home to devote her life to giving youth the tools they need for Winning in Life.